What exactly is the Protocol, a challenge, a bootcamp, or a class pack?
None of them. It's a distinct, coached six-week process with a fixed start and a measurable finish, a structured reset rather than something sold by the session. There's no leaderboard and no punishment culture: you get a personalised roadmap, a dedicated coach, and habit systems built around your actual life. The six weeks exist to install direction, not to test your pain tolerance.
What does "parallel PT" actually mean?
Personal training that runs in parallel: never more than four members per coach, training at the same time, each executing their own roadmap, at a cadence prescribed for you at the assessment. You're never doing someone else's workout, and you're never left alone with a programme PDF either. It's the personal attention of one-to-one PT with the energy of a shared floor, at a format designed to be sustained for six straight weeks.
What actually happens at the day-one assessment?
Three things get read: your movement (where joints are restricted, what's carrying chronic tension), your metrics (the baseline every later number is measured against), and your life: schedule, stress, sleep, the things your training has to survive. Your six-week roadmap is built from that, not from a template. You leave day one knowing exactly what the next six weeks look like.
What does a "measurable finish" mean in practice?
The numbers from your day-one assessment are tracked through weekly check-ins and re-read at the end of week six, side by side with where you started: movement quality, training metrics, and how consistently your nutrition, sleep and stress routines actually held. Finishing the Protocol means seeing the difference in data, not guessing at it in the mirror.
I've started programmes before and fallen off by week three. Why would this hold?
Because the Protocol doesn't run on motivation; that's the habit system's whole job. Routines are engineered to be frictionless and metrics-driven, so they survive the weeks you don't feel like it. Weekly check-ins catch a bad week before it becomes a lost month, and when life gets chaotic your coach adjusts the roadmap instead of letting you quietly disappear.
How is this different from a budget gym membership, or hiring a personal trainer?
A budget gym gives you access and chaos; one-to-one PT gives you attention at a price that's hard to sustain. The Protocol sits deliberately between the two: a dedicated coach and a precise roadmap, small-group economics, full Club access (floor, ice bath and sauna) and engineered habit systems that a membership alone never touches. You're buying direction, not just a door that opens.
Do I need to be fit, or experienced with weights, before I start?
No. The roadmap is built from your assessment, so the starting point is wherever your body actually is, and your coach sets every level from there. The floor is quiet and uncrowded by design; there's no crowd to perform for. Your only assignment is to execute.
How much time does it really take each week?
Plan around your coached sessions, at the cadence prescribed for you, plus whatever your roadmap sets around them, all matched to your real diary at the assessment, with full Club access to fit it in. The nutrition, sleep and stress work is deliberately frictionless: defaults that slot into the week you already have, not a second job on top of it.
How much does it cost, and when can I start?
The Protocol runs on fixed start dates, and both questions are answered when you book your day-one assessment. That's where we confirm the next start that fits you and walk through the investment before anything begins. If the timing or the fit isn't right, the assessment is designed to tell you that too.
What happens when the six weeks end?
You finish with a final review: your metrics next to your day-one baseline, habits that have already survived real weeks, and certainty about exactly what to do next. The Protocol is a distinct process, not a membership tier. Some people take their roadmap and run with it, many continue with an Avoya membership. Either way, the decision gets made from your data, not a sales pitch.